deltaDNA Ad Network

I found a new Ad system today and thought I would try it out.  It’s called deltaDNA, and unlike any of the previous systems that I have used for ads, this one tries to determine what type of players you have in your game, and then segment them into at least two categories.  Those who might purchase in-game upgrades and purchases (IAP) and users who are ad responsive. This sounds great.  They also claim to get you the best eCPM, as they work with many ad networks.

The SDK looked very easy to use and they had one for all the game development environment I currently use. So I thought I would give it a try. Here is my experience using the getting started tutorial.

Set Up

The service is free for free to play (F2P) games, otherwise, you will have to contact them.  The first step is to sign up here. After you complete the web form you will have to verify your email address by clicking on a link in your email.

Once you have completed the sign-up process, you can then add a game.  This process is very painless, and once the game is added, you can access the SDK and information you will need to add it to the actual game.

Setup the Game

Once you have setup a game, you will be able to access they key that you need.  There is a development and a live environment key, be sure to use the correct one.  Since I am using Unity, I was able to take advantage of the Unity sample code.  Show below without the key.

using UnityEngine;
using DeltaDNA;

public class AdObject : MonoBehaviour {

    void Start()
    {
        // load key here
        

        // Launch the SDK
        DDNA.Instance.StartSDK(
            "xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx",
            "http://collectXYZdfndr.deltadna.net/collect/api",
            "http://engageXYZdfndr.deltadna.net"
        );
    }
}

I added this to an empty game object that I placed in the main scene of the application.

Testing

Once the object was added, I ran the game locally to verify that it was working.  This is a very easy to work with framework, and I plan to do more exploring.